Fill out the form below to register for the Q1 Balanced Protein Consortium Meeting:

AGENDA:
[0:00 - 0:30]
How Rising Meat Prices Are Reshaping Consumer Shopping Patterns
Chris Costagli | VP of Thought Leadership, NielsenIQ
Chris will share insights on how rising prices in the meat aisle is bumping up against the sustained consumer push for protein. Learn how baskets and consumer perceptions are changing. 


[0:30 - 1:00]
Behavioral Science & Branding: How to Win with Balanced Proteins
Dr. Sophie Attwood | Behavioral Science Consultant, Behavior Global
Elspeth Brown | Brand Strategist

Sophie and Elspeth are translating behavioral science into practical positioning strategies for balanced protein products at retail and foodservice locations.

They’ll share early thinking they’re bringing directly to buyers, and we’ll use this session to sharpen those insights together so they reflect real-world commercial realities.


[1:00 - 1:15]
Open Consortium Discussion
Thought Starters

• Have rising beef prices meaningfully changed buyer conversations, or is it still secondary to velocity expectations?

• Are you exploring retail private labeling? What are the biggest hurdles to overcome?

• What data gaps would unlock more buyer confidence?