Overview:

Fable Food Co. partnered with Central Market to introduce shiitake-infused beef products designed to deliver strong flavor, drive trial, and increase basket value. 

The goal was to create a differentiated ground beef offering that could compete on taste while improving store performance across key metrics like traffic, repeat visits, and total spend. 

The Result:

Fable’s shiitake-infused beef captured 20% of premium ground beef sales and became the #2 selling SKU in its category.